Categories: Italian Design

Italy has been called, the country of the Vespa.

Vespa means “wasp” in Italian. The scooter’s narrow waist and motor buzz led to its naming. In designing the scooter, Corradino D’Ascanio sketched the outline of a person sitting and then drew the scooter under him. He wanted to make riding the vehicle easy. He put all the controls on the handlebar, making the vehicle intellectually practical and fun to drive.

Vespa has become the symbol and sound of Italy. The classic 1952 film Roman Holiday features Audrey Hepburn and Gregory Peck riding a Vespa through the streets of Rome. Since that film, Vespas have been seen in countless movies and magazines. Today Vespa continues to pave the road to good design.

Piaggio announced its new 2011 Vespa S 150. This fuel-efficient ride gets up to 85 miles to the gallon. In true Italian fashion its stronger, smoother, and even more stylish. For as little as $4,399 you can feel the wind rush through you hair.

This spring, hit the road like an Italian. Where would you go on your Vespa?